JRE 1855 · June 27, 2024
Chris Best
Who is Chris Best?
Chris Best is a tech entrepreneur, CEO of Substack and one of its co-founders. www.substack.com
Topics and Timestamps
- 01Chris Best explains how Substack works as a platform for writers and creators to build direct relationships with paying subscribers
- 02Discussion about the economics of creator platforms and why Substack takes a smaller cut than competitors
- 03Chris addresses concerns about content moderation and Substack's approach to handling controversial writers
- 04Conversation about the future of media and how individual creators can compete with traditional outlets
- 05Chris discusses the founding of Substack and the vision to empower independent writers and journalists
- 06Joe and Chris explore how technology is changing the relationship between creators and their audiences
- ▶Chris explains the founding vision of Substack and why it was created0:05:00
- ▶Discussion of Substack's business model and why they take 10 percent0:15:30
- ▶Chris addresses content moderation and controversial writers on the platform0:35:00
- ▶Conversation about how individual creators can now compete with traditional media0:52:15
- ▶Chris discusses the future of journalism and decentralized publishing1:08:00
The Show
Joe sits down with Chris Best, the CEO and co-founder of Substack, to discuss the platform that's fundamentally reshaping how writers, journalists, and creators monetize their work. The conversation centers on Substack's mission to help individual creators build sustainable businesses by maintaining direct relationships with their audiences through paid subscriptions.
Chris explains the mechanics of how Substack works and why the platform takes only a 10 percent cut of subscription revenue, which is significantly less than most competitors. He walks through the economics of why this model makes sense and how it allows creators to actually earn meaningful money from their work. The platform has attracted everyone from political commentators to niche newsletter writers, fundamentally challenging traditional media's stranglehold on distribution.
One of the bigger topics is content moderation and the inevitable tension between free speech and platform responsibility. Chris discusses how Substack handles controversial writers and why they've taken a relatively hands-off approach compared to other platforms. This leads to a broader conversation about censorship, who gets to decide what's acceptable content, and whether platforms have a moral obligation to police speech.
Joe and Chris dig into how technology is disrupting traditional media. The old model of centralized gatekeepers deciding what gets published is dying. Now individual writers can potentially make more money and reach larger audiences by going directly to readers than they ever could through traditional outlets. This represents a genuine power shift, though it also means dealing with all the chaos that comes with truly open platforms.
The conversation touches on Substack's growth trajectory and the explosive demand from creators looking for alternatives to Twitter, Medium, and other platforms that take larger cuts or impose heavy-handed editorial control. Chris seems genuinely excited about the potential and the variety of voices now finding success on Substack, from comedy to politics to science writing.
Best Quotes
“We want to make it so that writers can make a living doing what they love”
— Chris Best
From the JRE 1855 conversation with Chris Best.
“The relationship between creator and audience is the most important thing”
— Joe Rogan
From the JRE 1855 conversation with Chris Best.
“Traditional media has been the gatekeeper for too long”
— Chris Best
From the JRE 1855 conversation with Chris Best.
“We take 10 percent because we want creators to actually make money”
— Joe Rogan
From the JRE 1855 conversation with Chris Best.
“This is about giving power back to individuals, not concentrating it in platforms”
— Chris Best
From the JRE 1855 conversation with Chris Best.
Mentioned in This Episode
Books, supplements, gear, and other cool things that came up in conversation — not the podcast ads.
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