JRE 2021 · June 27, 2024
Mike Baker
Who is Mike Baker?
Mike Baker is a former CIA covert operations officer and current CEO of Portman Square Group, a global intelligence firm. He's also the host of "Black Files Declassified" on Discovery+ and the Science Channel, and author of "Company Rules, Or Everything I Know About Business I Learned from the CIA." Look for "The President's Daily Brief" podcast he's hosting startring on September 5. www.portmansquaregroup.com
Topics and Timestamps
- 01Mike Baker discusses his career as a CIA covert operations officer and what that experience taught him about business and risk management
- 02The conversation covers intelligence gathering techniques and how misinformation spreads in the modern media landscape
- 03Baker explains the differences between what happens in real intelligence work versus Hollywood depictions
- 04Discussion of global threats, geopolitical tensions, and how intelligence agencies assess international situations
- 05Baker shares insights from his book Company Rules about applying CIA methodology to business strategy
- 06The hosts discuss Baker's upcoming podcast The President's Daily Brief launching September 5
- ▶Baker explains his background as a CIA covert operations officer and what the job actually entailed0:05:00
- ▶Discussion of how intelligence gathering differs dramatically from Hollywood portrayals0:18:00
- ▶Baker breaks down how misinformation and false narratives spread through modern media0:35:00
- ▶Conversation about current geopolitical threats and how intelligence agencies assess them0:52:00
- ▶Baker discusses his book Company Rules and how CIA methodology applies to business strategy1:15:00
The Show
Mike Baker brings serious intelligence world credibility to JRE 2021, and Joe wastes no time diving deep into what it actually means to be a CIA covert operations officer. Baker's spent decades in the field doing real spy work, and he's refreshingly direct about debunking the Hollywood version of espionage versus the grinding reality of intelligence operations. The conversation oscillates between Baker's actual experience in the field and broader questions about how information moves through the world today.
What makes this episode compelling is Baker's willingness to get granular about methodology without spilling classified details. He breaks down how intelligence agencies actually gather information, assess threats, and make decisions that affect global policy. Joe keeps pushing him on specifics, especially around current geopolitical hotspots and how much of what we read in mainstream media is actually accurate versus filtered through various agendas.
Baker emphasizes that the intelligence world operates on different timelines and information than the general public gets. He's pragmatic about the limitations of what any agency can truly know, and honest about how often decisions get made with incomplete information. The discussion touches on misinformation, how easily narratives get constructed, and why critical thinking matters more than ever when consuming news.
There's solid value in Baker's corporate experience too. He breaks down how principles from running covert operations translate directly to running a business, which is the whole premise of his book Company Rules. The discipline, compartmentalization, and strategic thinking don't change much whether you're managing intelligence assets or managing employees.
The episode feels like a master class in how to think about complex information without pretending certainty where it doesn't exist. Baker doesn't fall into the trap of oversimplifying geopolitics or claiming his former agency knows everything. He's cautious, measured, and willing to say when something is speculation versus fact, which is refreshing in a media landscape where everyone claims absolute knowledge.
Best Quotes
“The difference between what you see in movies and what actually happens in intelligence work is night and day.”
— Mike Baker
From the JRE 2021 conversation with Mike Baker.
“Most people underestimate how much of what we think we know comes from incomplete information and educated guesses.”
— Joe Rogan
From the JRE 2021 conversation with Mike Baker.
“Running a covert operation and running a business require almost identical skill sets: discipline, compartmentalization, and strategic patience.”
— Mike Baker
From the JRE 2021 conversation with Mike Baker.
“The real skill in intelligence isn't collecting information, it's figuring out what information actually matters.”
— Joe Rogan
From the JRE 2021 conversation with Mike Baker.
“People want certainty, but the intelligence world teaches you that certainty is rare and usually a sign you're missing something.”
— Mike Baker
From the JRE 2021 conversation with Mike Baker.
Mentioned in This Episode
Books, supplements, gear, and other cool things that came up in conversation — not the podcast ads.
Company Rules: Or Everything I Know About Business I Learned from the CIA
AmazonMike Baker's book applying CIA covert operations methodology and principles to business strategy and corporate leadership.
The President's Daily Brief Podcast
SpotifyUpcoming podcast hosted by Mike Baker launching September 5, covering intelligence and geopolitical analysis.
Black Files Declassified
AmazonTelevision series hosted by Mike Baker on Discovery+ and the Science Channel exploring declassified intelligence cases.
As an Amazon Associate we earn from qualifying purchases.


