JRE 2057 · June 27, 2024

Dale Brisby

sportsbusinesscultureranching

Who is Dale Brisby?

Dale Brisby is a cowboy, bullrider, rancher, YouTuber, and the star of Netflix's "How to Be a Cowboy." www.rodeotime.com https://www.youtube.com/@DaleBrisbyBullRider

Topics and Timestamps

01Dale Brisby discusses his journey from ranching to becoming a professional bull rider and Netflix star
02The physical and mental toll of bull riding and how he trains to stay competitive
03His YouTube channel growth and how social media changed the cowboy lifestyle industry
04Stories about life on the ranch and working with cattle in modern times
05His Netflix show 'How to Be a Cowboy' and what it means to preserve traditional cowboy culture
06The business side of rodeo, ranching, and building a brand around cowboy lifestyle content
▶Dale introduces his background and journey to professional bull riding0:00:00
▶Discussion of injuries from bull riding and the physical toll of the sport0:15:00
▶How YouTube and social media changed cowboy culture and ranching0:35:00
▶Deep dive into the Netflix series 'How to Be a Cowboy' and its impact0:55:00
▶The business model behind modern ranching and content creation1:20:00

The Show

Joe sits down with Dale Brisby, one of the most successful modern cowboys and a genuine bridge between traditional ranching culture and the digital age. Dale brings that authentic cowboy energy to the podcast, and they dive deep into what it actually takes to be a professional bull rider in 2024.

Dale talks about the physical demands of bull riding, the injuries he's sustained, and how he's managed to stay in the game longer than most. Bull riding is legitimately one of the most dangerous sports in the world, and Dale doesn't sugar coat what that means. He discusses training regimens, nutrition, and the mental game required to climb on an 1800-pound animal that's actively trying to throw you off.

A big chunk of the conversation revolves around how YouTube and social media completely changed the cowboy world. Dale built a massive following by showing real ranch life, bull riding, and cowboy culture in an authentic way that resonated with millions of people worldwide. His Netflix series 'How to Be a Cowboy' took that mission even further, introducing mainstream audiences to actual ranching and rodeo life. Joe and Dale explore how the internet democratized access to these subcultures and allowed people who might never visit a ranch to understand and appreciate that lifestyle.

They also discuss the business side of modern ranching and rodeo. It's not just about riding bulls or raising cattle anymore. Building a brand, creating content, monetizing through multiple streams, and dealing with the pressures of the digital era are now part of the equation. Dale navigates all of this while maintaining the authenticity that made him popular in the first place.

Throughout the conversation, Dale shares stories about ranch work, the realities of dealing with animals, and what cowboy culture actually means in contemporary America. He's preserving something real while also innovating and adapting to modern times, which is a genuinely interesting position to be in.

Best Quotes

“Bull riding is one of the most dangerous things a person can do, and I respect that every single time I get on”

— Dale Brisby