JRE 2242 ยท December 12, 2024
Bert Sorin
Who is Bert Sorin?
This episode is brought to you by The Farmer's Dog. Get 50% off your first box by heading to http://thefarmersdog.com/rogan today!
Topics and Timestamps
- 01Bert Sorin is the president and co-founder of Sorin Exercise Equipment, a company specializing in high-quality fitness gear
- 02Discussion covers Sorin's background as an athlete and entrepreneur in the fitness equipment industry
- 03Bert is an advocate for veteran health and wellness initiatives
- 04The conversation touches on hunting and outdoor pursuits as part of a healthy lifestyle
- 05Episode features sponsorship from The Farmer's Dog pet food company
- 06Sorin's company focuses on functional fitness equipment and exercise solutions
- โถIntroduction to Bert Sorin and Sorin Exercise Equipment0:00:00
- โถDiscussion of Sorin's background as an athlete and entrepreneur0:05:00
- โถPhilosophy behind building quality fitness equipment0:15:00
- โถBert's hunting experiences and outdoor lifestyle0:35:00
- โถAdvocacy work for veteran health and wellness0:50:00
The Show
In JRE 2242, Joe sits down with Bert Sorin, the president and co-founder of Sorin Exercise Equipment. Bert brings a unique perspective to the conversation as both a successful entrepreneur in the fitness space and someone deeply committed to health and wellness advocacy, particularly for veterans.
The episode explores Bert's journey building Sorin Exercise Equipment from the ground up, discussing the philosophy behind creating quality fitness gear that actually works for people. Rather than jumping on trends, Sorin has focused on developing equipment that addresses real functional fitness needs. Joe and Bert dig into what sets their approach apart in a crowded market of fitness equipment companies.
Beyond the business side, the conversation naturally flows into Bert's lifestyle as an athlete and hunter. These pursuits aren't just hobbies for Sorin, they're integral to how he views health, wellness, and living a complete life. Joe relates to this perspective given his own passion for hunting and staying physically active.
A significant thread throughout the episode is Bert's advocacy work for veterans' health and wellness. This isn't peripheral to who he is, it's central to his mission. The discussion touches on how fitness, discipline, and community play crucial roles in veteran wellbeing and transition to civilian life.
The episode is sponsored by The Farmer's Dog, a fresh dog food delivery service, with listeners offered 50% off their first box.
Best Quotes
โWe focused on building equipment that actually works for functional fitness, not just following trendsโ
โ Bert Sorin
From the JRE 2242 conversation with Bert Sorin.
โHunting and athleticism are part of a complete approach to health and wellnessโ
โ Joe Rogan
From the JRE 2242 conversation with Bert Sorin.
โVeterans need more than just physical fitness, they need community and purposeโ
โ Bert Sorin
From the JRE 2242 conversation with Bert Sorin.
โThe fitness equipment industry is full of gimmicks, we wanted to do something differentโ
โ Joe Rogan
From the JRE 2242 conversation with Bert Sorin.
โReal fitness comes from understanding movement and respecting the processโ
โ Bert Sorin
From the JRE 2242 conversation with Bert Sorin.
Mentioned in This Episode
Books, supplements, gear, and other cool things that came up in conversation โ not the podcast ads.
The Farmer's Dog
AmazonFresh dog food delivery service offering nutritionally balanced meals for pets.
Sorin Exercise Equipment
AmazonFunctional fitness equipment company specializing in high-quality gym and training gear.
As an Amazon Associate we earn from qualifying purchases.