1 appearance on JRE
Adam Alter
Adam Alter is a Professor of Marketing at New York University’s Stern School of Business and the author of two books, Drunk Tank Pink, and Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked.
Books and Products
Things mentioned across Adam Alter's JRE appearances — linked to Amazon.
Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
AmazonA comprehensive exploration of how technology companies design addictive products and the psychological mechanisms that keep users hooked.
Drunk Tank Pink
AmazonAdam Alter's first book exploring the psychology of decision-making and how environmental factors influence human behavior.
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