Author Antonio Garcia Martinez Explains How Targeted Ads Work

Antonio Garcia Martinez is a technology entrepreneur and author known for his expertise in digital advertising, data privacy, and the intersection of technology and society. He has worked at major tech companies and brings insider knowledge about how targeted ads actually function in the modern digital landscape. Martinez appeared on JRE episode 1795 to discuss the mechanics of surveillance capitalism, privacy concerns, and the philosophical implications of living in a hyper-connected world. Joe brought him on to break down the often-opaque world of online advertising and explore how tech companies use personal data to shape consumer behavior.