The Strange History of Coca-Cola

Bartow Elmore is a business historian and author of "The Strange History of Coca-Cola," a meticulously researched examination of how the world's most iconic beverage company shaped modern consumer culture. His work explores the fascinating intersection of business strategy, public health, and psychology that allowed Coca-Cola to dominate global markets for over a century. Elmore appeared on JRE #1722 to discuss the hidden origins of the company, its controversial marketing tactics, and the broader implications of how corporations influence human behavior. His insights into the business and health aspects of Coca-Cola's rise offer listeners a compelling behind-the-scenes look at one of history's most successful companies.